The Department of Social Welfare and Development Field Office VII (DSWD) seeks new family ambassadors for the Pantawid Pamilyang Pilipino Program (4Ps).

The search is open to all family beneficiaries of the 4Ps and must consist of a father, mother, child, or children, solo parents, and their child or children.

The Huwarang Pantawid Pamilya aims to recognize 4Ps family beneficiaries who maintain strong family ties, demonstrate positive Filipino values, and create a positive impact on the community where they reside.

The nominees must be beneficiaries of the program for at least two years, have good standing in the community with no derogatory records, whose income does not come from gambling, prostitution, child labor, extortion, or other similar illegal resources, must be 100% compliant with all the conditions of the program, and either level 2 or level 3 per the latest Social Welfare and Development Indicator (SWDI) assessment of the DSWD.

The criteria include a family that maintains strong ties and harmonious relationships and upholds Filipino values despite the challenges brought about by poverty (25%), a family that strives to improve living conditions amid difficult situations (20%), a family that is actively involved in community activities (20%), a family that positively talks about family relations worthy of emulation (20%), and a family that practices and promotes healthy living and takes care of the environment (15%).

Nominators shall submit the nomination and endorsement letters with the written Salaysay ng Buhay ng Pamilyang 4Ps of the nominated 4Ps family.

Interested nominators may approach the 4Ps city and municipal links (C/MLs) for the complete details of the search.

The simultaneous provincial search for Bohol, Cebu, Negros Oriental, and Siquijor will be on August 9, 2024.

The provincial first-placers will compete at the regional level. Another set of validation and judging will determine the regional winner.

All provincial and regional winners will get cash prizes and certificates of recognition.

The winner of the regional search will attend the National Pantawid Pamilya Family Day in the last week of September in Metro Manila, together with other regional winners from all over the country.

The past Huwarang Pantawid Pamilya regional winners from the Central Visayas region made it to the national level, namely: the Sederiosa family from Sagbayan, Bohol, placed fourth runner-up in 2013, the Ewican family from Carmen, Bohol, placed second runner-up in 2014, the Torrentira family from Sagbayan, Bohol, placed second runner-up in 2015, the Garay Family from Jagna, Bohol, won the title as the grand winner of Huwarang Pantawid Pamilya in 2016, the Catubig family from Maria, Siquijor, placed fourth runner-up in 2017, and the Campugan family from Cordova, Cebu, placed second runner-up in 2018.

In 2019, competitions at the national level stopped, and all regional winners became national winners. At that time, the Elardo family from Badian, Cebu, represented the region.

The search had a three (3) years hiatus during the pandemic period and had a comeback in 2023. The Dela Peña from Barangay Nagboalao, Basay, Negros Oriental, was the regional winner last year.

The 4Ps is the government’s major poverty alleviation program that invests in the health, nutrition, and education of poor households eligible for the program. Together with the psychosocial and educational components provided through the Family Development Session (FDS), the beneficiaries will have improved and sustained well-being. Implemented through DSWD, the program was institutionalized in 2019 by Republic Act 11310, or the 4Ps Act. ###

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